Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

There could be a reckoning on the way for mar-tech, which remains underutilized

While mar tech largely dodged earlier pandemic belt-tightening, it's now under the microscope. iStock

Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such tools, according to a new report from research firm Gartner.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.