Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

There could be a reckoning on the way for mar-tech, which remains underutilized


Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such tools, according to a new report from research firm Gartner.

While previous research from Gartner had shown that mar tech was one of the few investment areas to emerge relatively unscathed by the first round of Covid-19 slashes to marketing spend, the new survey found that executives still struggle with how to get the most out of tech stacks.

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