3 Marketing Tactics for Credit Unions to Win Over Millennials
Credit unions are doing worse with Millennials than any other generation, as this banking target market has flocked to fintech-driven mobile finance experiences that prioritize faceless convenience over the advantages of credit unions. But this disconnect is not the way it has to be.
Credit unions offer a better deal for Millennials than any other financial institution, but to win them over, your marketing must embody and convey those advantages.
The disconnect is a customer experience issue, but it’s not one that can be fixed by just improving customer service.
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