4 Proven Ways to Increase the ROI From Your Marketing Campaigns

Although there are many drivers of overall campaign success, four factors with significant untapped ROI potential are outlined based on strategic customer relations management practice assessments conducted by Data Square and informal polls administered during a series of Direct Marketing Association database marketing seminars I taught.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.