Devyani Sadh
Database Spotlight: 6 Tests to Improve Email Program Results
Email marketers can realize double- to triple-digit lifts by implementing six strategies: multivariate testing, dynamic personalization, analytically driven personalization, social media integration, "email outcome integration" and email segmentation.
4 Proven Ways to Increase the ROI From Your Marketing Campaigns
Although there are many drivers of overall campaign success, four factors with significant untapped ROI potential are de-duplication, predictive analytics, enterprise campaign testing strategy and inclusion of referral metrics.