Devyani Sadh

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Database Spotlight: 6 Tests to Improve Email Program Results

General

Email marketers can realize double- to triple-digit lifts by implementing six strategies: multivariate testing, dynamic personalization, analytically driven personalization, social media integration, "email outcome integration" and email segmentation.

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4 Proven Ways to Increase the ROI From Your Marketing Campaigns

General

Although there are many drivers of overall campaign success, four factors with significant untapped ROI potential are de-duplication, predictive analytics, enterprise campaign testing strategy and inclusion of referral metrics.