Marketing Opportunities Look Like This
In marketing, and in business in general, they say you must be able to recognize and seize opportunity. It’s a truism, an aphorism, a cliche: You must seize the day! … So what do marketing opportunities look like?
I was talking to Dan Burstein yesterday, getting ready for his session at the Integrated marketing Virtual Conference, and he produced a pair of slides that perfectly illustrate what real marketing opportunities look like.
Visualizing Marketing Opportunities
Ready?
Where’s the opportunity?
That’s what marketing opportunities look like: 74 percent of consumers are interested in free shipping, but only 18 percent of marketers offer it.
And
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