Branding

Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

Headshot of Chet Dalzell
By Chet Dalzell

There are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide?

You see, there appear to be (too) many discussions around the all-important matter of how many spaces a writer should place after an end punctuation. Two spaces later, and now I’ve added another one.

There’s the one-space marketing copywriting camp: the digerati, journalism (both digital and print), chronic text users, rule haters, possibly job-screeners looking to weed out (illegally, even in fun) anyone over 40 by examining their written work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Recommended articles