Marketing in the Big World
For many years at Target Marketing, we took the approach that direct marketing is what happens when you send a targeted audience an offer, some of them take it, and you add that information into your house list to keep marketing to them in the future.
That’s not a simple process, and I don’t want to make it out to be. It reminds me of a master jeweler creating value by crafting the perfect cut of a gem.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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