What Marketers Are Buying in 2017
Along side the media usage survey we released in the January/February issue of Target Marketing, NAPCO Media Research head Nathan Safran recently surveyed marketers on one very simple question: Which technologies, solutions and services will your company be investing in for 2017?
The answers weren’t necessarily surprising, but they do give a simple, yes/no indication for where marketers are putting their money.
First of all, a majority of responses said they plan to buy tech for email and social media marketing.
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