Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
A few years ago, marketers touted the promise of location-based ads to zap smartphone-wielding consumers with relevant offers and coupons. Now armed with billions of data points, location firms are keen to sell their stats to let brands analyze the data for themselves.
Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands to dig into the firm’s foot traffic data collected from 165 million opted-in consumers. Marketers can zero in on specific markets and locations to see how many people are passing through a store versus going into a competitor’s stores, for example.