Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage.
Mark Kelly Launches Senate Race With a Powerful, Personal Video That Highlights a 2020 Trend
Emotional storytelling will be key for newcomers and veteran politicians alike
Mark Kelly announced his U.S. Senate run alongside his his wife, former U.S. Rep. Gabby Giffords, who survived a 2011 assassination attempt.
