#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
There was something decidedly different about this year’s wave of political ads. Traditional methods made way for compelling, breakthrough work that used digital storytelling to strong effect. First-time and underdog candidates especially disrupted not only the campaigning machine but how candidates connect with the public through their advertising.
Longer-form spots with more of a documentary feel were more frequent and allowed voters to authentically peek into the real lives and core beliefs of candidates. Even the venerable 30-second ad had some new life breathed into it on both sides of the aisle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in