Many Marketers Aren’t Prepared for GDPR, SAP Study Says

Only 30 percent fully conducted a data audit

Mika Yamamoto, SAP’s chief digital marketing officer, said marketers who believed they still had time to vet their operations at the time of the survey were most likely mistaken. Getty Images

Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.