Make Predicting Attrition Your Top Marketing Priority
Considering the competitive challenges 2009 promises, organizations must redouble their systematic customer retention efforts. Those tasked with building loyalty should make predicting and mitigating controllable attrition a top priority.
Three steps for staying in front of the attrition curve are:
1. Reassess your organization’s attrition triggers. Recent changes in the market landscape have affected the operational definitions of attrition used by organizations in the past. Rather than defection or outright customer loss, does prediction of diminished spend or depletion better suit the organization’s goals? Developing tighter modeling objectives and intervention windows for early warning efforts can stack the odds in your favor and increase save percentages.
2.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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