Paul Bennett

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Make Predicting Attrition Your Top Marketing Priority

General

Considering the competitive challenges 2009 promises, organizations must redouble their systematic customer retention efforts. Those tasked with building loyalty should make predicting and mitigating controllable attrition a top priority.

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Lessons From Sao Paulo’s Streets

Brand Marketing

You’ve all heard about what happened in Sao Paulo right? That’s where the mayor ordered all the billboards removed, saying they were “polluting” his city. What’s left is an eerie [...]