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In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers.
Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all of your marketing resources to reach the biggest consumer segment from the onset.
Working with social media influencers can be a great way to help your business build a loyal group of followers from the ground up.