Los Angeles Tourism teamed up with augmented reality startup Kabaq—a subsidiary of New York-based AR and virtual reality company The Glimpse Group—to bring a taste of the Los Angeles sunset to Snapchat users in eight markets.
Starting Wednesday and running through April 17, Snapchatters in New York; Chicago; Baltimore; Boston; Atlanta; Dallas; Washington, D.C.; and Denver will have access to an AR lens that uses facial recognition and sky segmentation technology.
Users can don a pair of sunglasses that projects a real streaming sunset from Los Angeles.
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