Shazam! Warner Bros. and Snapchat Created the App’s First-Ever Voice-Activated AR Lens

The movie will be released April 5

Billboards in New York's Times Square feature the Snapcode that unlocks the lens Warner Bros./Snapchat

Warner Bros. feature film Shazam! debuts in theaters April 5, and the studio teamed up with Snapchat to create the first-ever voice-activated augmented reality lens to back the movie.

The lens will be available in over 20 global territories, including the U.K., France and Mexico. In addition, billboards in New York’s Times Square and Hollywood & Highland in Los Angeles will feature the Snapcode that unlocks the lens.

Hollywood & Highland
Warner Bros./Snapchat

The Snapcode will appear on murals and posters, as well.

Shazam! Snapcode

Once people on Snapchat open the lens, saying, “OK, Shazam!” will activate it and help them transform into their inner superheroes.

Warner Bros./Snapchat

Shazam! stars Zachary Levi, Asher Angel and Jack Dylan Grazer got an early peek at the voice-activated AR lens.

Warner Bros./Snapchat
Warner Bros./Snapchat

In other Shazam! news, fans can see the film prior to its debut day by getting tickets through Fandango for showings on Saturday, March 23. David Cohen is editor of Adweek's Social Pro Daily.