MEC is transporting its New York office culture to South by Southwest Interactive through virtual reality films, as the agency wants to give prospective employees at the Austin, Texas, festival a high-tech glimpse into what its like to work there in 2016.
This weekend, MEC is debuting three VR films at its booth during SXSW, according to global chief talent officer Marie-Claire Barker. Barker said SXSW tends to attract people outside of traditional advertising, and she hopes that some of those people might be interested in seeing how they fit in a new career path.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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