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The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative agency to fill the role.
Marie-Claire Barker has held a similar position at Ogilvy & Mather since January 2009. At MEC, she'll have three main responsibilities: help lead the shop's reorientation—from a talent perspective—around data and digital; recruit global, regional and office leaders; and steer training and staff development, according to global CEO Charles Courtier.
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