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Efforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March.
Social analytics and reporting firm Locowise found that in March:
- Average follower growth was 0.32 percent of the total audience, which was up 60 percent versus February. However, that figure was down 83.59 percent from April 2015.
- Post engagement rate was 1.1 percent of total followers—again up compared with February (30.95 percent) and down sharply from April 2015 (60.71