Instagram Engagement Slump Continues (Report)

The engagement rate for posts by brands on Instagram continued to slide in February, as did growth in followers for accounts studied by social analytics and reporting company Locowise.


The engagement rate for posts by brands on Instagram continued to slide in February, as did growth in followers for accounts studied by social analytics and reporting company Locowise.

Locowise shared its findings in a blog post, including:

  • February follower growth of 0.2 percent was down 45.95 percent compared with January and marked the lowest figure since Locowise began studying Instagram performance in April 2015. Overall follower growth has fallen 92.86 percent during that time period.
  • Despite the continued slump, Instagram’s follower growth outpaced those of Facebook (0.14
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