Instagram Is Now a Pay-to-Play Platform (Study)

Instagram has gone from one of the most “viral” social networks to a pay-to-play platform during the year. That was the conclusion reached by social analytics and reporting firm Locowise in its 2015 year in review.

Instagram has gone from one of the most “viral” social networks to a pay-to-play platform during the year. That was the conclusion reached by social analytics and reporting firm Locowise in its 2015 year in review.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.