Instagram Follower Growth, Engagement Continue Trending Down (Study)

Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April.

Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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