Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April.
- Follower growth of 0.16 percent for the month was down 50 percent compared with March and marked the lowest rate since Locowise began analyzing Instagram in April 2015. Follower growth is down 91.79 percent over the course of that period.