Report: 58% of App Users Become Inactive in First 30 Days

New data from Localytics highlights the correlation between early app sessions and user abandonment.

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New data from Localytics, an analysis and marketing platform for mobile and Web applications, highlighted the difficulty app developers have in keeping users engaged over the long-term and showed that 58 percent of users “churn,” or become inactive, in the first 30 days after they download an app.

By the two-month mark, that number increases to 71 percent of users, and it increases even further, to 75 percent, by the third month.

Not surprisingly, Localytics found a strong correlation between the number of app sessions a user completes and app abandonment.



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