Report: 58% of App Users Become Inactive in First 30 Days

New data from Localytics highlights the correlation between early app sessions and user abandonment.

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

New data from Localytics, an analysis and marketing platform for mobile and Web applications, highlighted the difficulty app developers have in keeping users engaged over the long-term and showed that 58 percent of users “churn,” or become inactive, in the first 30 days after they download an app.

By the two-month mark, that number increases to 71 percent of users, and it increases even further, to 75 percent, by the third month.

Not surprisingly, Localytics found a strong correlation between the number of app sessions a user completes and app abandonment.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in