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The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
Facebook said in a post on the Facebook for Business page that local awareness ads will be rolled out in the U.S. “over the coming weeks” and globally “over the coming months,” adding that users’ privacy is protected, as brands can only select locations, and not specific individuals, and users will only see ads based on their locations if they have chosen to enable location services on their mobile devices.
The social network said in introducing local awareness ads in the Facebook for Business post:
With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that...