Live Events Are King for Getting People to Recommend and Buy Brands

Music makes people feel the most positive

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows. Momentum Worldwide surveyed more than 6,500 people in nine markets globally to compare the impact of 23 types of brand experiences, including watching TV commercials, visiting a brand’s social networking page and attending a branded music, sports or other event.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in