How One Company Rates Digital Engagement for Brands

Social media metrics mean nothing without a little context, says ListenFirst Media co-CEO and founder Jason Klein. ListenFirst is a media platform that gathers data and helps brands — from consumer products to Hollywood — leverage it to move forward. They recently launched both their Digital Engagement Ratings and Digital Audience Ratings for consumer brands and television programming, respectively.

For ListenFirst, it’s all about telling a story. He says:

Across different brands, there was this huge problem of making sense of all the data that was coming into the organization.