LinkedIn Takes the Wraps Off Its First Major Visual Redesign in 5 Years

The professional network also rolled out Stories and updates to search, messaging

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

LinkedIn introduced its first major visual redesign in five years, for both desktop and mobile, along with the official rollout of LinkedIn Stories and other new features today.

LinkedIn, which has seen a surge in use amid the spread of the Covid-19 pandemic that put more employees working from home, wanted to create a “warmer and more human experience,” chief marketing and communications officer Melissa Selcher said in an email.

And, among other goals, the redesign aimed “to help people navigate and more easily find the people, jobs, skills and content they want; and to bring our community to the forefront and highlight the members who are helping, informing and inspiring each other every day,” she continued.

The professional network said the redesign was led by several teams across the company after users reported the site lacked “a sense of emotional belonging,” Selcher said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in