LinkedIn Takes the Wraps Off Its First Major Visual Redesign in 5 Years

LinkedIn, which has seen a surge in use amid the spread of the Covid-19 pandemic that put more employees working from home, wanted to create a “warmer and more human experience,” chief marketing and communications officer Melissa Selcher said in an email.

And, among other goals, the redesign aimed “to help people navigate and more easily find the people, jobs, skills and content they want; and to bring our community to the forefront and highlight the members who are helping, informing and inspiring each other every day,” she continued.

The professional network said the redesign was led by several teams across the company after users reported the site lacked “a sense of emotional belonging,” Selcher said.