LinkedIn added custom calls to action and analytics and community hashtags to its 34 million Pages (desktop only), along with the ability for marketers to access and edit them via their mobile devices.
The professional network rebuilt its former Company Pages experience from scratch and unveiled its new Pages last November.
Five new CTA buttons are joining LinkedIn’s follow button—contact us, learn more, register, sign up and visit website—and the professional network is providing Page administrators with analytics to determine how members are engaging and converting.
Analytics on the custom CTA buttons are available via the analytics dashboard on the page admin home or the visitor analytics tab.
Senior director of product management Rishi Jobanputra said in a blog post, “As a Page admin, you want to be able to customize the way that you engage with your Page followers and visitors … Five new options make it easy to turn your Page...
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