LinkedIn Looks at the State of Sales in 2020, and It’s Mostly Virtual

The professional network surveyed 500 buyers and 500 sellers in the US

The fourth annual State of Sales report, released by LinkedIn earlier this week, put some numbers behind the coronavirus-spurred shift to virtual selling discussed by professionals in the industry earlier this month.

LinkedIn said its report is based on a survey of 500 buyers and 500 sellers in the U.S., and two additional surveys of sales professionals conducted over the past two months—in order to gauge the impact of Covid-19—were incorporated.

According to the professional network, 70% of sales managers said the ability to manage through change was more important than it was five years ago.

The same percentage said they are prioritizing customer retention, and LinkedIn said this correlates with the finding that sales organizations are highlighting long-term metrics—customer satisfaction and retention—over short-term metrics such as quarterly quotas.




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