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A touch of Snapchat and Instagram is coming to LinkedIn, as the professional network Tuesday announced the debut of filters and text styles for its members’ videos.
LinkedIn said video is being shared 20 times more than other types of content.
The professional network originally launched filters for events at the Grace Hopper Celebration last October, and it said in a blog post that the videos from that event inspired it to expand the feature, adding, “With today’s launch, you can give your work buddy a ‘Work High Five,’ swap ideas on passion projects with ‘Side Hustle’ or share the latest with the ‘On the Air’ filter.
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