LinkedIn Is Debuting Interest Targeting Based on Content Users Share and Engage With

The professional network is offering over 200 categories


Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network’s Campaign Manager.

LinkedIn Marketing Solutions senior product manager Jae Oh said advertisers will be able to target members with relevant ads that match their professional interests, which are determined by the content they share and engage with on the professional network.

There will be over 200 professional interest categories, including artificial intelligence, global economy and customer experience.

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