LinkedIn Introduces Conversation Ads, the Next Step in Message Ads

They offer advertisers multiple, customizable calls to action

Conversation Ads will roll out globally as a public beta to all advertisers, in all languages LinkedIn

LinkedIn Tuesday introduced Conversation Ads, an extension of its Message Ads (formerly known as Sponsored InMail) aimed at giving members more personal and engaging ways to interact with their prospects. David Cohen is editor of Adweek's Social Pro Daily.