Lego Backs Lego Dots Line With Snapchat AR Lens

Users can decorate frames around their faces with different styles

Lego is also running video ads on Snapchat, including six-second non-skip commercials Lego/Snapchat

Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens. David Cohen is editor of Adweek's Social Pro Daily.