Social Pro Daily

Lego Backs Lego Dots Line With Snapchat AR Lens

Users can decorate frames around their faces with different styles

Lego is also running video ads on Snapchat, including six-second non-skip commercials Lego/Snapchat

By David Cohen

April 8, 2020

Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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