Snapchat Puts Its AR to Work for the Covid-19 Solidarity Response Fund

A new donation lens debuted Tuesday to mark World Health Day

Snapchat rolled out its first-ever augmented reality global donation tool Tuesday, using its AR lenses to raise money for the United Nations Foundation’s Covid-19 Solidarity Response Fund in support of the World Health Organization.

The initiative rolled out to mark World Health Day Tuesday.

Snapchatters can use the application’s camera technology to scan 23 international currency notes across 33 countries, which triggers an AR visualization of ways their donations can support the WHO’s immediate response efforts to the coronavirus pandemic, including tracking the spread of Covid-19, ensuring that patients receive care and providing critical supplies to front-line workers.

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