Legacy Banks and Digital Startups See a Big Opportunity to Move Beyond Simply Storing Money

Shaking up the finance industry, from AI to community building

Computer mouse appears to click on vault that is breaking through a brick wall.
The old guard is finding innovative ways to beat challenger brands. Getty Images

Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old guard is finding innovative ways to beat these challenger brands at their own game.

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This story first appeared in the Feb. 26, 2018, issue of Adweek magazine. Click here to subscribe.
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.