Laura Dern, Sasheer Zamata and Tavi Gevinson Talk Life Advice in Kate Spade’s New Campaign

Brand leaned on Google insights to understand beauty fans


If Laura Dern were to write a love letter to herself, it would say, “You’ve got this, Dern.”

That’s one of the 22 versions of a new digital campaign that Kate Spade rolled out this week; the campaign promotes a new fragrance dubbed In Full Bloom. More interestingly though, Dern’s monologue was inspired from Google searches and what queries people use when looking for beauty content online. In addition to Dern, Tavi Gevinson and Sasheer Zamata also star in the campaign and talk about life lessons and advice they’ve picked up over the years.

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