Latin Social Games Publisher Mentez Partners with Playdom, Announces Funding

Emerging markets can be a tough cookie to crash for social game developers because they need to get all the pieces of the localization puzzle figured out correctly. Miami-based Latin American Social Game Publisher called Mentez is helping companies like Playdom do exactly that. In addition, Mentez just announced an undisclosed round of funding from Insight Venture Partners that it will use to expand social games portfolio, increase growth in Latin America and position itself as the leading publisher to partner with. Mentez’ strong presence as a publisher, its monetization offerings and brand relations should be considered by all looking to get into the Latin American market.