Why the ‘Death of Advertising’ Is Overblown (and How Tech Is Reshaping Ads)

Although content marketing and inbound marketing methods have emerged as rivals to traditional advertising routes, they haven’t fully replaced them as a viable option.

For much of the past two decades, industry experts and thought leaders have speculated about the “death” of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. But is the world of advertising really dead?