Larger Brands Have an Edge in Instagram Stories … or Do They?

A Socialinsider study found positives for the under-10,000-follower club

A collage of three Instagram stories including scenery of a mountain, an Independence Day picnic with balloons, a beach ball and watermelon, and two women eating pizza at 12:34 a.m.
On average, brands posted Stories on seven days each month. Instagram

Instagram debuted Stories in August 2016, and by March 2017, businesses of all sizes were allowed to run ads alongside the ephemeral content format. David Cohen is editor of Adweek's Social Pro Daily.