Kraft Foods Celebrates Dia de los Santos Inocentes
It may be four months until April Fool’s Day, but Dec. 28 was Dia de los Santos Inocentes, the Hispanic version, and Kraft Foods took advantage with a fake celebrity news story hosted by Univision, in which the current Miss Universe, Venezuela’s Stefania Fernandez, gave up her title in favor of the first runner-up, Ada Aimee de la Cruz from the Dominican Republic, AdAge.com reported.
The gag kicked off a 39-week partnership between the food provider and the Hispanic media company, according to AdAge.com,
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