Kontagent forms alliance, releases API to standardize mobile advertising


Kontagent is aiming to bring some order to the mobile marketing industry with the launch of the Mobile Acquisition Transparency Alliance (MATA) today. Led by Kontagent, MATA has created an open source API designed to establish a standardized nomenclature around mobile ad reporting. Other launch partners include Chartboost, PlayHaven and MdotM.

The goal behind the MATA API is simple — if mobile ad companies conformed to a single standard, it would make it easier for information to travel between advertising providers, developers and analytics providers like Kontagent.

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