10 Brands That Are Widely Dominated by Generation C

Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age.

Putting labels on a group of consumers is convenient. It allows brands to easily identify target markets, beautifully placing individuals inside labeled boxes. If you’re a keen observer, you’d notice that brands create the boxes first—labeling each with attributes—and allow consumers to choose the box they think/feel they belong in.