Why You Shouldn’t Pay for Social Media

If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your name and product out there than by purchasing ads, which aren’t always worth the money they require

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NoMoney650If you pay to advertise on social media, you may not be using your resources as efficiently as you could. There are more ways to get your name and product out there than by purchasing ads, which aren’t always worth the money they require. Opponents of this view insist that all businesses should implement paid marketing, as organic strategies look like they’re on the way out. In reality, though, there are still ways to conduct a successful grassroots promotion campaign without paying a penny to the host site — and these methods are generally way more fun.

Facebook

Paid uses: Facebook offers page post ads, sidebar images targeted to your browsing history and promoted posts — ads that show up in your News Feed — as part of its paid advertisements.

Organic

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