Fewer College Admissions Officers Are Checking Social Media, But More Are Being Swayed By It

25 percent of admissions officers who use social media to help them make their decisions do so 'often,' more than double last year’s 11 percent

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Fewer college admissions officers are checking out applicants’ social media profiles, but those who do are being influenced—both positively and negatively—by what they see.

Kaplan Test Prep surveyed 365 college admissions officers from schools across the U.S., and its findings included:

  • 35 percent check applicants’ social media profiles, down from 40 percent last year.
  • Of those 35 percent, 47 percent said what they found had a positive impact, up from 37 percent last year, while 42 percent found things that had a negative impact, up from 37 percent last year.


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