Advertising News

Journalism: Where Are We Going and Who Will Pay for It?

Headshot of Chet Dalzell
By Chet Dalzell

Is journalism — the chronicling of the day’s news and analysis about that news – under threat? Of course it is.

Last month, I visited my alma mater for the 50th Anniversary of the University of Connecticut and its journalism department. There were panels of alumni reporters, editors and news entrepreneurs — some with Pulitzers in big-city papers, some with broadcast backgrounds and some stringers for local news in hometowns, U.S.A.

A dominant discussion was the future of journalism — and who will pay for it? There were hopeful statements, for certain — just being a reporter these days demands resiliency among other mind and skill sets — but there was also plenty of worry.

What a time to be a chronicler of news.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Recommended articles