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Video is the most engaging and natural form of communication in the world. It is also the most effective form of creative self-expression. It enables people to convey a message with an incredible amount of emotion that is unavailable through other forms of communication. It provides an engaging consumption experience unlike any other.
Video creation is an art, and its consumption is now accelerating rapidly due to exponential growth of mobile devices. For creators, brands or anyone who avidly shares video online, it’s incredibly important to always think about the viewer first.