Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Opinion: Having a slow website can significantly undermine your social media efforts

Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in 2016—and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion.

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