John Stevens

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Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It

Performance Marketing

Opinion: Get your followers to also follow you in other places where you can reach them.

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5 Social Media Marketing Lessons From Netflix

Creativity

Opinion: It isn’t the streaming industry leader by accident.

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5 Reasons Why Your Digital Advertising Metrics Are Inaccurate

Performance Marketing

Opinion: Left unchecked, bot traffic and results can greatly inflate your numbers.

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The Rise of Social Ad Fraud and How to Combat It

Performance Marketing

Opinion: It requires a holistic, long-term approach.

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5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI

Performance Marketing

Opinion: Perhaps the No. 1 reason why ads fail is because they are irrelevant.

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How Facebook Live Helped Accelerate Growth for These 3 Businesses

Performance Marketing

Opinion: It continues to outrank all other content types in the News Feed algorithm.

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6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media

Performance Marketing

Opinion: Get to know the resources available and start experimenting and optimizing.

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4 Ways You Are Unknowingly Exposing Yourself to Threats on Social Media

Performance Marketing

Opinion: Social media has majorly been a force for good, but there is a dark side.

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How Social Media Is Changing the Gaming World

Performance Marketing

Opinion: Research shows that about one-half of social network users play games on social media sites at least occasionally.

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Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Performance Marketing

Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain.