John Stevens Social Pro Daily 5 Social Media Marketing Lessons From Netflix Opinion: It isn’t the streaming industry leader by accident. Social Pro Daily 5 Reasons Why Your Digital Advertising Metrics Are Inaccurate Opinion: Left unchecked, bot traffic and results can greatly inflate your numbers. Social Pro Daily The Rise of Social Ad Fraud and How to Combat It Opinion: It requires a holistic, long-term approach. Social Pro Daily 5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI Opinion: Perhaps the No. 1 reason why ads fail is because they are irrelevant. Social Pro Daily How Facebook Live Helped Accelerate Growth for These 3 Businesses Opinion: It continues to outrank all other content types in the News Feed algorithm. Mobile 6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media Opinion: Get to know the resources available and start experimenting and optimizing. Social Pro Daily 4 Ways You Are Unknowingly Exposing Yourself to Threats on Social Media Opinion: Social media has majorly been a force for good, but there is a dark side. Social Pro Daily How Social Media Is Changing the Gaming World Opinion: Research shows that about one-half of social network users play games on social media sites at least occasionally. Social Pro Daily Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain. Social Pro Daily 6 Critical Social Strategy Mistakes to Avoid Opinion: The No. 1 mistake most businesses make with their social media marketing strategies is that of assuming that their social media marketing operates in a vacuum. Many of these businesses believe that simply investing huge amounts in social media marketing, or going viral, will solve their business woes. Usually, it won’t.