John Stevens

Why Social Media Isn’t Working for Your Business, and 6 Things You Can Do About It

Opinion: Get your followers to also follow you in other places where you can reach them.

5 Social Media Marketing Lessons From Netflix

Opinion: It isn’t the streaming industry leader by accident.

5 Reasons Why Your Digital Advertising Metrics Are Inaccurate

Opinion: Left unchecked, bot traffic and results can greatly inflate your numbers.

The Rise of Social Ad Fraud and How to Combat It

Opinion: It requires a holistic, long-term approach.

5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI

Opinion: Perhaps the No. 1 reason why ads fail is because they are irrelevant.

How Facebook Live Helped Accelerate Growth for These 3 Businesses

Opinion: It continues to outrank all other content types in the News Feed algorithm.

6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media

Opinion: Get to know the resources available and start experimenting and optimizing.

4 Ways You Are Unknowingly Exposing Yourself to Threats on Social Media

Opinion: Social media has majorly been a force for good, but there is a dark side.

How Social Media Is Changing the Gaming World

Opinion: Research shows that about one-half of social network users play games on social media sites at least occasionally.

Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Opinion: If you ignore the following website fundamentals, you could very well see your social media efforts go down the drain.