Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Opinion: Having a slow website can significantly undermine your social media efforts

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in 2016—and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion.