Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts

Opinion: Having a slow website can significantly undermine your social media efforts


Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 to $31 billion in 2016—and that they are further expected to increase by 26.3 percent in 2017, exceeding $35 billion.

That said, a lot has been written about social media strategy for businesses. However, very little has been written about website fundamentals that actually turn your social media efforts into revenue and profit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in